Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Ex- PM's Audition for Make America Great Again

The former UK leader, launched the inaugural episode of her online program with a promise to expose "those with ill intent" working to weaken Britain, the US and Europe. Truss elaborated she would uncover how an "worldwide alliance of leftists work to undermine the democratic process and the public's choice."

"We're going to look at the Maga phenomenon and observe how this can be achieved in Britain," she said. "Our guests will include the leading lights of the Trumpist political sphere."

Prior to the show's launch, there was a notably ardent backer. "This represents the dawn of a type of political shift," stated the controversial US journalist. His Just the News will publish the ex-PM's new podcasts.

Building Connections in the Maga-Verse

Compatriot supporters, including a pro-Reform adviser, played a role in her set up the her new show. Its staging is competent, though simple. The show has attracted a subscriber base of 10k in her initial seven days and her debut garnered 67,000 views across the same period.

This represents a humble beginning, but in partnering with John Solomon, the former PM is being pushed into a mature conservative ecosystem generating and disseminating Make America Great Again themes. Its obsessions involve accusations of information control by the mainstream media and a desire to dismantle a so-called administrative state – which she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"The platform is not famous beyond the Maga-verse, but it does have gravitas there, largely because of John Solomon, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even interviewed Trump," noted Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Contentious Ally

The former PM's foray to transplant Maga media to Britain has drawn her nearer to contentious individuals such as the journalist.

He founded the platform after backlash following accusations of circulating misleading narratives about Biden's anti-corruption work in the Eastern European nation, as well as controversial stories about the former US ambassador to that country.

Solomon's reporting were echoed across the pro-Trump media, with he featuring as a common interviewee on the widely-watched Fox News show. The former president personally promoted Solomon's reporting.

Solomon made the reports about Ukraine in a series of columns for the political newspaper the Hill, where he was re-designated as an opinion writer after colleagues complained about his work. These reports were central in Trump's demand for the officials in Kyiv to probe the Bidens in 2019. This pressure resulted in impeachment charges against the president. Senators later voted to acquit the then-president.

Shortly after the journalist departed the publication in late 2019, the outlet revealed it was performing a examination of his reporting about the Ukraine issue. It determined Solomon had cited untrustworthy contacts and said he "failed to identify key facts about primary contacts in Ukraine, such as the fact that they had been formally accused or were the subject of inquiries."

Entering the Ecosystem

Solomon's own TV and radio guest spots are a example of the political media environment Liz Truss is joining. He discussed his backing of her new show on a broadcast he helps run on the conservative cable network, a political media platform that is home to the Maga influencer Steve Bannon and on which Tucker Carlson also appears. Truss has already interviewed Bannon on a debut installment.

By partnering with Solomon and Just the News, the former leader has become a minor player in a extensive web of pro-Trump platforms that often share and promote one another's material.

His personal broadcasts have frequently included personalities such as Mike Benz, a rightwing influencer whose disparagement of USAID was referenced by Elon Musk as reasoning behind closing the government body.

A Global Media Play

Even though the former PM's unnatural presentation and career difficulties have drawn derision in Britain, a number of stateside commentators do not dismiss her efforts to rebrand as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat individuals such as her as significant, even if you may not want to accept their words at face value," said a Democratic strategist, who worked in the Biden White House.

"It was evident how in 2024 Donald Trump used that media network to disseminate his views. Certainly that ecosystem spreads and shapes debate overseas. It looks quite apparent to me that the circumstances in the UK are similar to what allowed this non-mainstream media network to thrive here."

Professor Alan Finlayson, said the online conservative ecosystem was already making its presence felt in the United Kingdom.

"The internet is borderless," he said. "There is a certain environment within which content circulates – sometimes appearing in harsh versions and other times more moderately – but which is interlinked."

Hinton said the growth of the digital conservative movement in the UK recently meant the "potential to have a larger effect is substantial."

Global Goals

"Liz Truss along with political figure Nigel Farage not long ago spoke at the Conservative Political Action Conference, where I watched as they deployed Make America Great Again rhetoric ahead of the {king of Maga|

Ryan Kelley
Ryan Kelley

Environmental journalist with a decade of experience covering climate science and policy, based in Berlin.